Sometimes I wish for the good old days. You know, the days before email.
What used to happen was a publicity team would print out press releases, media kits, and then post them to everybody on the planet they'd ever met and exchanged a business card with. The trouble with this method was that it was costly. I'd like to do this, but with the printing costs, postage costs, manhandling costs, who can afford it? With the invention of email all of those costs were wiped out. (Not necessarily time, because it still takes time to collect emails and names.) What was good about the old days too, was there used to be a code of ethics amongst publicists. What we sent out to our list of contacts WAS GENUINE. And we didn't share these friggin' lists.
Now what happens? You guessed it. I sent out my press release emails to websites, blogs, newspapers, and magazines and I got a spam email in return! Yes, spam! Not two minutes after I'd pressed sent did I receive an email from a piece of software using my name and my website address in the body of the email, making it appear as if this was a genuine request. But I could tell it was spam. I mean, why on earth would they contact me about promoting "mountain wear". Did they not even read the email I sent? No. Why not? Because spammers set up computers to do their dirty work. It's not only wrong, it's lazy. Get off your asses and do some real work! Like fixing problems.
It gets me mad. MAD, I tell you. iI also gets thinking that every person I send an email to, in an effort to genuinely promote my work, thinks I am sending them spam.
I am not sending spam. I am contacting people about a legitimate promotion. My books could be a global phenomenon if it weren't for asshole spammers causing everyone with an email to block emails. Pretty soon we will have NO JUNK MAIL attached to our email addresses. But we don't really complain so much about junk spam because it's not like it costs anything. We are footprint conscious and don't like to receive brochures that a tree died to produce, but we'll put up with unsolicited emails because nothing died to produce it.
Except ethics. Ethics died. Video killed the radio star, and spammers killed ethics.
Aaarrrrgh. You drive me nuts. Spammers everywhere. Please find the nearest cliff and jump off it. And take your friggin' computer software programs with you.
ABOUT THE AUTHOR
D L Richardson is the author of speculative fiction. She has three teen novels and one short story anthology published. Her first novel reached number 2 at OmniLit and number 38 at Kobo Books. Her second reached number 1 at OmniLit. Little Red Gem is her third novel and recently won 2nd place Best Books of 2013 Paranormal Cravings. She lives in Australia on the NSW south coast with her husband and dog.