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Marketing tool for authors - the swipe page

Hello, 

It's April 1 which means my middle-grade fiction novel 'Dog Town' is officially released. Part of my promotion is to send this book on a virtual book tour, organised through Goddess Fish Promotions.



It also means a few very busy days of social media posting and blog visits. Which brings me to an essential marketing tool for authors: the 'swipe page'.

A 'swipe page' is a Word document with a range of links and text that you can easily copy and paste - i.e you swipe to copy the link or text - to save you sorting through documents and websites for this information. 

Trust me, when you are busy promoting your novel, your 'swipe page' will become your best friend. 

Links and text I like to include are as follows:

  • Links to my book
  • Links to my social media sites and website
  • Twitter and Instagram hashtags
  • Links to blog sites
  • Any 'copy' I might use such as tag lines and short exciting blurbs. I will write a few of these so each post is different.




Prior to any book tour I put together a 'media kit' which contains author bio, book blurb, links to books, early reviews, and a link to the landing page I created. So rather than go back and forth between documents and sites, I copy and paste all the info from the media kit onto my 'swipe page'.







Now my 'swipe page' contains all the information that I need to readily copy and paste into social media site. 

Over this next month, this document will become the handiest tool in my marketing kit. Have a go at creating one yourself for your next book promotion.



About the author:
Debbie L Richardson has published fiction novels as D L Richardson. She has published three young adult supernatural fiction novels, and science fiction and supernatural thrillers for adults. This is her first children’s book.

About the book:
When a small dog stumbles upon the lost city of cats, he finds himself in a race against Dog Town’s fastest canine. The winner of this race will have the power to save Cat World, or destroy it. But the race is in the ocean, and this dog is terribly afraid of water. Can he overcome his fear of water in time to save Cat World?

Links to check out more of this middle-grade fiction book:
Amazon           https://www.amazon.com/dp/B0851M9HX5
Kobo               https://www.kobo.com/au/en/ebook/dog-town

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