It's NaNoWriMo month and I'm taking this opportunity to get a manuscript finished, rather than start a new one. So I apologize for being away from the blog. I have a list of topics I'd like to bring to you, but today I want to talk about book promotion, specifically why the "buy my book" plugs on social media don't work. Firstly, let me begin by saying that I have just spent a few minutes this morning unfollowing authors who do nothing but post links to their books and covers on Twitter. I don't need to see this every time I log on. It makes me groan. And if it makes me grown, it's making genuine readers groan. And sites dedicated to promoting books also make me groan. They advertise that they can push your book to 45,000 readers. It has the same effect as a billboard on a highway. It's there, but it's not connecting with you. You need to build a rapport with readers. Peddling the "buy my book" message doesn't do anything to con
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