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When is the right time to create a pseudonym?

I write speculative fiction, which encompasses, sci-fi, supernatural, horror, paranormal, basically anything that doesn't fit into the romance, crime or literary categories. I like to write what I like to write. However, lately I am finding that the lines are blurring, especially since I am releasing a middle-grade fiction book about cats and dogs. I also want to write horror fairy tales and dark vampire stories.

So I have decided to create a pseudonym for my supernatural thrillers and horror line of books for a few reasons:

1. I have 3 published young adult books, 1 middle-grade fiction book, and 4 adult apocalyptic/dystopian books. These creepy stories don't quite fit neatly in the middle. 

2. These titles weren't selling. If I can get anyone to read these novellas, they love them. But I am having trouble getting readers, because of the point above possibly. When I decided to update the covers and the theme, I also played around with a new name, something that matched the genre. 

3. It is easier for readers to follow an author who writes the same style, theme, genre. Let's face it, I already confuse enough readers who enjoy my young adult paranormal titles and then look at my adult books which are dystopian and post-apocalyptic. The leap between these two genres is not so wide. 

So who is this new author and what does her new range look like? I will give you a sneak peak, but I will hold off giving any more details until the official launch in April. Stay tuned.

For now, I am busy working on getting "Dog Town" into the hands of young readers and finishing my post-apocalyptic trilogy.


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